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Sigh — I Wish I Had Known My Story

March 4, 2015 11:21 am | Published by | Leave a Comment

Share:   by  My Story of the Week from my radio show Story Powered™When I was growing up I knew exactly who I was and what I wanted to be. I knew right from wrong and what I stood for in the world. As I got older things got a little fuzzier. Source: What a great essay about our personal stories — when we are clear about them and what happens when we are not. Author Lianne Picot writes about her personal experiences when not being clear about her own story made her unable to communicate her vision to her Board of Directors. Or that lack of story clarity leading to her to walk down strange paths. What is good... View Article »

AIRBNB’s Case Study Of Successfully Using Storytelling

March 4, 2015 11:09 am | Published by | Leave a Comment

Share:   by The Airbnb story and how each chapter, from 2007 to 2015, led the founders to create a really compelling brand for their guests and hosts. Source: This is a very useful slide presentation for any business who believes in storytelling as a path to growth. It’s a case study of how Airbnb uses stories. It’s broken down into 3 basic story types that any business can follow. And the slides show you exactly how they did it. They’ve come up with great names for these 3 story buckets, too! I know you will get a lot out of this presentation — you’ll be taking notes This review was written by Karen Dietz for her curated content on... View Article »

The importance of storytelling for business change, social change

March 3, 2015 10:56 am | Published by | Leave a Comment

Share:   by “A new world requires new stories, but people will only listen to them when they themselves are included in the storyline.” Source: What a thoughtful, rich, and informative article this is! Yes, it’s about what needs to happen in storytelling for social change to happen. But the author makes a strong case that the same points apply to business as well. In fact, they apply to anyone who desires to inspire people to make a change. Any leader, marketer, brander, or social change activist will be better equipped to use stories to advance business or a cause after reading this. This is because the author doesn’t focus on plot, characters, emotions or other story mechanics — but... View Article »

The Best Storytelling Ad: Leonard Nimoy, “The Challenge”

March 2, 2015 9:50 am | Published by | Leave a Comment

Share:   by What happens when old school goes head to head with new school in a battle of speed and wits? Leonard Nimoy takes on newbie Zachary Quinto and his all-new Au… Source: I’m a huge Star Trek fan. I’ve watched all the episodes, the movies, spinoffs, and reruns. I am so sad at the death last week of Leonard Nimoy who played the character Spock. As I was trolling the internet for remembrances, imagine my delight when I stumbled across this Audi ad featuring Nimoy and the younger version of Spock played by Zachary Quinto in the latest Star Trek movies. Forget the Budweiser Super Bowl ads! This is now my all-time favorite. It’s fabulous storytelling and not... View Article »

Info, Knowledge, Wisdom: How Storytelling Works

March 2, 2015 9:11 am | Published by | Leave a Comment

Share:   by Thoughts on navigating the open sea of knowledge. For my part in the 2014 Future of Storytelling Summit, I had the pleasure of collaborat Source: Maria Popova of Brainpickings @brainpicker just posted this about the role and function of storytelling in our lives (and business) and it is awesome. What a great way to begin the week! Popova has made a 4.34 minute animated video essay to go along with her post. In the blog and video she talks about the difference between information, knowledge and wisdom. Turns out storytelling is what converts information into knowledge that then turns into wisdom. Read the article and watch the video to understand what she means by information, knowledge, and wisdom.... View Article »

Great Story, Crappy Visual Storytelling: Neighborhoods The Internet Companies Forgot

February 25, 2015 6:42 am | Published by | Leave a Comment

Share:   by In New York’s Red Hook, citizens have taken connectivity into their own hands. Source: I love love love this story — and the visual storytelling makes me cranky cranky cranky. It’s a great example of what NOT to do. What’s the story? Did you know that there are parts of New York City — yes NYC! — where people can’t get access to the Internet? Yeah, that was a shocker to me too. The mountains of Appalachia or the wilds of rural Montana — I can see that. But not NYC. So here’s a story about how a community solved that problem for themselves. It’s brilliant! As you read the story you’ll be applauding resident’s ingenuity, solutions,... View Article »

Very Good Stories Radio Show: Digging In To Storytelling Success

February 24, 2015 11:49 am | Published by | Leave a Comment

Share:   by Build a better business with story Source: Here’s another fab resource for everyone interested in business storytelling. Story professional Lianne Picot @verygoodstories has been interviewing some of the best minds in the storytelling field about how and why story works, applications for stories, and concrete how-to steps. This link is to her radio show where you can find the links to each interview. Like “What’s Your Money Story?” with business author Mike Michalowicz. Wow — now that’s a critical but overlooked story any business person needs to dig into if they want more success. Or, “Creating An Emotional Connection”. Easy to say, tougher to do. Again, this interview with Jonathan Bennett will help you develop compelling narratives supporting your strategic direction... View Article »

Your “How to” Series Building Storytelling Skills

February 24, 2015 11:26 am | Published by | Leave a Comment

Share:   by Sam Thurman’s story is short (5 minutes) and delightful. Please listen to it before reading my comments so you can have the full listener experience. Imagery and Present Tense One of the things I r… Source: Business storytelling colleague Annette Simmons @Annette Simmonsrecently launched a “How-To” series where she analyzes a specific story, sharing with us what makes it great. What a fabulous idea! And lots to learn about effective storytelling here. There are 2  basic ways to learn storytelling:   practicing your stories with a coach or in a storytelling workshop or, watching others tell a story really well and then having a trained professional comment on what’s working is one of the best ways to... View Article »

Story Sharing — The Core Of Storytelling + Narratopia Game

February 23, 2015 12:04 pm | Published by | Leave a Comment

Share:   by The challenge of natural story sharing So I started to think of what sort of game might work with the way people naturally tell stories in conversation. I thought about how: Storytellers negotiate for the floor by submitting a story abstract to the group. Audience members accept, reject, or modify proposed stories during the story abstract. Storytellers embed in their story evaluation statements that prove the story is worth listening to, and communicate their intent in telling it. Audience members redirect stories as they are being told by providing feedback, questions, and corrections. Storytellers negotiate the end of their story (and the return to the normal conversational rhythm) in the story’s coda. Audience members participate in fitting the... View Article »