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Flow States: What Game Design Reveals about the Tensions of Storytelling

January 29, 2015 11:09 am | Published by | Leave a Comment

Share:   by “The books that give us the most pleasure, the deepest pleasure, combine uncertainty and satisfaction, tension and release.” A full creat Source: www.brainpickings.org Maria Popova of Brain Pickings does a great job reviewing Peter Turchi’s book A Muse And A Maze: Writing As Puzzle, Mystery, And Magic. The book is fascinating because it talks about creative flow as it relates to both game design and storytelling. The insights share here validate my own experience as a storyteller, teaching storytelling, and my work in my art studio. If we draw back the veil of what is happening during story crafting — and story telling — reading this article gives us much insight. The result is better storytelling. Enjoy this... View Article »

The New Advertising: From Display To Engagement To Conversion–W/ Storytelling!

January 29, 2015 10:41 am | Published by | Leave a Comment

Share:   by There is something that really pisses me off. We are almost in 2015 and most people still market like ‘Mad Men’ (i.e. billboards, mails, tv,…). Many of these… Source: www.slideshare.net You will quickly move through this SlideShare deck of 46 pages and get the gold shared within. It’s all about how advertising has dramatically changed over the last few years. As the numbers — and examples — show, having customers share their stories is now critical. If a company is ready to engage with their customers, this will lead to actual conversations. Voila! A genuine relationship is established that will outlast any display advertising. I like the info shared here. Pictawall is the company who put this piece... View Article »

When to Sell with Data, When to Appeal to Emotions Figured Out

January 27, 2015 12:36 pm | Published by | Leave a Comment

Share:   by Most of our purchase decisions take place unconsciously. Source: hbr.org Congrats to biz story colleague Michael Harris — who does great work in story and sales — for getting this article published by HBR. It’s all about when to share a story and when to share data. Important to know! I really like the research Harris shares, and it adds to our knowledge about how much data to share with people and still stay effective. Enjoy this easy to read piece, add the research to your repertoire, and build this strategy into your biz story toolkit. This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it  Share:   by

Stories: What Sinks Organizational Change Infographic

January 27, 2015 9:39 am | Published by | Leave a Comment

Share:   by Some aspects of organizational culture are visible on the surface, like the tip of an iceberg, while others are implicit and submerged within the organization. Because these ingrained assumptions are tacit and below the surface, they are not easy to see or deal with, although they affect everything the organization does. Source: www.torbenrick.eu Gotta love this. Here’s an infographic that takes a lot of the mystery out of why change efforts fail. This particular piece is about organizations, but it applies to any size business, and even to personal change. Look at where stories sit: they are the biggest factor, just a hair above feelings. Now look at where shared values are — near the top of the... View Article »

Be suspicious — very suspicious — of stories

January 26, 2015 10:54 am | Published by | Leave a Comment

Share:   by Like all of us, economist Tyler Cowen loves a good story. But in this intriguing talk, he asks us to step away from thinking of our lives — and our messy, complicated irrational world — in terms of a simple narrative. Source: www.ted.com Want to start your week off right? Then watch this irreverent video full of truth about storytelling. You will laugh, your eyebrows will raise, and you will periodically nod your head in agreement. OR — you’ll get cranky. Economist Tyler Cowen has a few things to teach us about storytelling. For example: life is messy and today we treat stories like Mr. Clean — tidy ways to organize ourselves into a series of 7 little... View Article »

Getting Your Team Thinking Differently About the Future: Avoiding Narrative Fallacy

January 26, 2015 9:48 am | Published by | Leave a Comment

Share:   by Thinking about the future is hard, mainly because we are glued to the present. Source: hbr.org ARTICLE LINK: https://hbr.org/2015/01/an-exercise-to-get-your-team-thinking-differently-about-the-future This post by Leonard Fuld for HBR is both interesting and problematic. I am always on the hunt for good articles about creating future stories — because they are not easy to do. So this one caught my eye. Fuld describes a team who used a technique for scenario planning from Daniel Kahneman, the Nobel Prize-winning economist and author of Thinking, Fast and Slow. Kahneman uses a technique that promises to avoid “narrative fallacy” — seeing the future as merely a slight variation of yesterday.  I was having a wonderful conversation last Friday with Alan Briskin, author of Collective Wisdom, where he... View Article »

How To Tackle Mistakes + Feedback Through Storytelling

January 21, 2015 9:31 am | Published by | Leave a Comment

Share:   by Whether it’s the sandwich method of criticism, direct criticism, or persuasion methods, there are plenty of strategies you can use to convince someone to change their ways. Tell someone a relatable, convincing story to get them to see the consequences of their actions and change. Source: lifehacker.com This is a very quick article that connects directly with another post I curated today on Similar Stories and their use in sales. This article by Tori Reid talks about how to talk about mistakes by sharing a Similar Story. The application in this case is to help someone change their behavior. Of course, it could apply to sales situations also. In the field of Folklore we would call these ‘cautionary... View Article »

The Link Between Data, Story and Growing Your Business: How To Maximize Both

January 21, 2015 9:19 am | Published by | Leave a Comment

Share:   by “We all see the trend that data is getting bigger and bigger, not only in volume, but in the demands and expectations placed upon it. We see very successful companies, such as Amazon and EBay, who h…” Source: www.business2community.com This post  by Jake Dolezal also contains a 1 hour webinar on finding and using the stories embedded in business data to accelerate growth. I didn’t have time this morning to listen to the entire podcast, but I really like what’s going on here. First, the webinar features 3 presenters from the world of data who really get the link to stories. This is rare to find because it’s usually biz story professionals talking about the connection between data and... View Article »

Leadership Courage: Creating A Culture Where People Take Risks

January 19, 2015 12:38 pm | Published by | Leave a Comment

Share:   by The human ingenuity within any organisation are it’s greatest competitive advantage. Yet according to the latest statistics, over half of todays workers are disengaged . When leaders are committed and actively working to engage, inspire and embolden – they unleash untapped potential and raise the bar not just on productivity, but on the value their organization contributes to all stakeholders. Source: www.forbes.com The infographic above says it all — beyond the numbers, this is the work of leaders. The article by Margie Warrell does a great job explaining what each of these 3 activities are and why they are important. Now here’s my 2 cents: one of the most powerful and efficient ways to get all 3 done... View Article »