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The Story Of Oreo: How An Old Cookie Reinvented Itself

October 24, 2014 10:54 am | Published by | Leave a Comment

Share:   by In 2013, Oreo changed its image, and maybe changed advertising, with a real-time marketing coup. Source: This is a long read to enjoy over the weekend. It’s the fascinating story about how the marketers in charge of the Oreo cookie transformed themselves from boring bureaucratic old school to hip modern and savvy branders. The story is full of intrigue and contains many lessons in why organizations, marketing, new ideas, and storytelling fails. And in the end, the group was victorious. Plus here’s another take-away: when I run across companies who say “We tried storytelling and it just didn’t work,” it’s usually all the dynamics cited in this article that are the real reasons why.  Enjoy this article... View Article »

5 Must Know Tips to Telling a Great Story

October 24, 2014 10:08 am | Published by | Leave a Comment

Share:   by I’m sure you’ve been at an interview or a dinner party or a fundraiser and someone asks…”tell me about yourself”. Most of us define ourselves by the list of things we have done, the places we’ve been, the schools we’ve attended. But that’s not who we are. We are a collection of stories, not fables,… Read more » Source: Article Link:  Here’s a quick article for our Friday with really good tips for better storytelling. I like how the author, LeeAndra K starts first with figuring out who the real character is of the story, and then focusing on defining the problem and struggle. This is so much better than trying to adhere to a specific story... View Article »

How GE Wins Big With B2B Corporate Storytelling

October 22, 2014 1:13 pm | Published by | Leave a Comment

Share:   by “Behind every person, behind every company, behind everything, is a story of how it got there – and the most relevant stories connect on a personal level.” Beth Comstock, CMO of GE. The above c… Source: Article Link:  Ahhhhh — here’s an article that is music to my ears! It’s all about how GE is working with the principles of storytelling to provide buyers more than just information about product specifications. GE is deliberately working with stories to create the human connection with each other that we all desire. How do they do that? This article explains a lot about their approach. Like spending lots of time on listening first. Yeah!! That is a foundational skill for... View Article »

Stories: Why Doctors Need Them

October 22, 2014 12:51 pm | Published by | Leave a Comment

Share:   by In an era of systematic clinical research, medicine still requires the vignette. Source: Article Link:  Here is an article about stories from a completely different field — psychiatry — with some key insights about storytelling for us all.   These insights are not about how to use stories in therapy (narrative therapy), nor are they about the psychological inner workings of storytelling that make people buy stuff.   Instead, this article by Peter Kramer, a clinical professor of psychiatry at Brown University, points out the value of stories and vignettes as an important counterbalance to the prevailing “narrow, demanding version of evidence-based medicine”. He also discusses how far stories should inform medical practice.   Kramer goes on... View Article »

Corporate Storytelling: Want Results? Be Story Brave

October 21, 2014 8:21 am | Published by | Leave a Comment

Share:   by Corporate Storytelling: Coming To Your Emotional Rescue – 10/03/2014 Source: Article Link:  Here’s a quick post with a very important message: most corporate storytelling is lackluster because companies and leaders want to play it safe. They want rosy stories that don’t rock the boat.  But that’s the antithesis of great storytelling — and it won’t get you the ROI you seek. As the amazing performance storyteller Elizabeth Ellis says, the best storytelling is about “comforting the afflicted and afflicting the comforted”. Effective business storytelling takes courage, and this article gives us a good dose. As Lou Hoffman, CEO of the PR firm The Hoffman Agency says, “Be story brave. Story is worth fighting for.” This review was... View Article »

Bedtime Stories, Innovation and Leadership Success–Critical Connections

October 21, 2014 7:57 am | Published by | Leave a Comment

Share:   by One night, as I begin to read a bedtime story to my six year old daughter, she stops me and says –“Dad, why don’t you tell me a story instead of reading it?” I set the book aside and my mind is Source: Article Link:  I’ve been traveling and working (the kind where you fall exhausted into bed early) but am finally back home and curating. While on the road I’ve been gathering a nice collection of articles to share with you this week. This first one comes from Karthik Rajan, Regional VP, Sales at GDF SUEZ in Texas. It’s a wonderful article about how bedtime stories with his daughter turned into keen insights into creativity and... View Article »

Reframing The Climate Change Story: Nature Is Speaking And She Is Pissed

October 11, 2014 6:25 am | Published by | Leave a Comment

Share:   by A new Conservation International campaign uses some famous voices to remind us nature doesn’t need us, but we really need nature. Source: Article Link: I curated this piece because it’s a fascinating example of how the ‘story’ of climate change is in the process of being reframed. It’s a good lesson in storytelling — about why a story fails, and how to correct it. Storytelling in business doesn’t work all of the time — for a variety of reasons. But when it does, it can produce phenomenal results. Here we have the ‘story’ of climate change that has not worked for several decades. As one top environmental scientist lamented to me during one of my workshops, “We... View Article »

Who Really Created Modern Tech? The Forgotten Female Programmers Story

October 10, 2014 7:24 am | Published by | Leave a Comment

Share:   by The Innovators, Walter Isaacson’s new book, tells the stories of the people who created modern computers. Women, who are now a minority in computer science, played an outsize role in that history. Source: Article Link: Now here’s a story you rarely hear — all about the women mathematicians who created our modern computers. This is a wonderful read, and a perfect way to end the week. As usual, women’s contributions are off the radar screen. Yet it is inspiring to read how much they contributed to the creation of computers. These women were front-and-center, not help maidens. Who knew??!! Read this fascinating story. And oh, BTW — there are tons of these backstories laying around just waiting... View Article »

Why Do We Make Audiences Sit In The Dark When Telling Stories?

October 9, 2014 12:19 pm | Published by | Leave a Comment

Share:   by Stage lighting is bad for the speaker and the audience. Source: Article Link: OK — great question! Why DO we make audiences sit in the dark when we are sharing our stories??? Here’s a secret from the story performance world — rarely do professional storytellers tell stories to a dark auditorium. We most often ask for the house lights to be turned up so we can see the audience. Why? Because storytelling is a co-created experience involving deep listening with the audience so you can connect with them and make slight shifts in the story to fit the moment. And that can’t happen when you can’t see the audience. As the author Nick Morgan says in... View Article »