Latest Posts

Just Story Your Business!

March 18, 2015 7:00 am | Published by | Leave a Comment

Share:   by Incredible Talks Radio Interview with Mike Rafati at IncredibleCoach.com I had a blast today talking with Mike about why business storytelling is such a critical skill to master for companies, and how to do it well. Grab your free download on the The 7 Deadly Sins Of Business Storytelling here: 02 7 Deadly Sins of Biz Storytelling If you want to win a free copy of my book Business Storytelling For Dummies, tell me your story! How To Submit: Tell me your story about the dream for your business. Include what you want to accomplish, and why you need this book to help you. Email your story to me at juststoryit @ gmail dot com In the subject line write “Here’s... View Article »

In Our Multiplatform World, Six Storytelling Principles That Cross All

March 26, 2015 8:04 pm | Published by | Leave a Comment

Share:   by Long-standing tenets of narrative still hold, but if we’re going to live and work in a m… Source: www.mikejones.tv Every day we have opportunities to share our business stories across multiple platforms. Some days it makes my head spin. Which is why I really like the article Mike Jones, of interactive media company Portal Entertainment, recently wrote that help simplify the chaos. Jones shares with us 6 principles for writing (I say storytelling) in a multiplatform world. Yay!  Jones is a wonderful writer and I’ve been following him for a few years because his approach to writing is right in line with much of business storytelling. A couple points he makes in this post are: New storytelling forms always... View Article »

Brand Storytelling: 3 Different Ways To Think About It For Success

March 26, 2015 7:37 pm | Published by | Leave a Comment

Share:   by To tell the most effective stories, you have to have an awareness of the frames through which your audience will consume them. Source: prdaily.com Do you know what pareidolia is? Do you know about framing and how it connects to pareidolia? Do you know the 3 types of brand messages to use? If you answered “no” to any one of these, you are going to want to read this article. Written by branding professional Laura Petrolino, she takes us deeper into successful brand storytelling. Understanding what pareidolia is and it’s link to storytelling is crucial. From there you can to better framing, and then move on to improved messaging. Dig into this article if you want better brand storytelling... View Article »

Monica Lewinsky Talk @ TED: The price of shame

March 25, 2015 9:46 am | Published by | Leave a Comment

Share:   by In 1998, says Monica Lewinsky, “I was Patient Zero of losing a personal reputation on a global scale almost instantaneously.” Today, the kind of online publi… Source: www.youtube.com I just watched this powerful video of Monica Lewinsky’s TED talk and I was riveted. As she shares bits and pieces of her story, she weaves together what her story can mean for us individually, and as a culture. Lewinsky bravely touches on storytelling ethics, our gleeful perpetuation of dark stories that lead to great harm, how to use stories to build empathy, and taking control of your own narrative. The business of storytelling — and business storytelling — has an underside. Lewinsky sheds light in the dark and shows... View Article »

Do you stink at visual storytelling? Then here are 17 battle-tested resources for you

March 25, 2015 7:52 am | Published by | Leave a Comment

Share:   by Even if you have an eye for design, you may still suck at making visuals for your campaigns. These 17 resources can help – no Photoshop skills required. Source: unbounce.com When you want to do visual storytelling well, you need great tools and a little design know-how. What makes a great tool? It’s easy to use, there’s hardly any learning curve, and you don’t need to know about design to produce fabulous material. What about design know-how though? Well, as you use the tools if you want to go a bit deeper and become more design savvy, there are some easy ways to boost your knowledge. Hence this post by Ritika Purl about 17 resources to help you... View Article »

Biz Storytelling: Building Trust + Relationships with

March 24, 2015 11:27 am | Published by | Leave a Comment

Share:   by Great leadership is about trust and relationship building. In today’s competitive climate, trust can be challenging to build and maintain. Source: www.voiceamerica.com For those of you who missed my interview last week with Lianne Picot on building trust and relationships with story, here’s the link. LIanne and I had a great time together. Enjoy and I hope you get some good tips from the interview! Share:   by

Business Storytelling — What’s the ROI?!

March 24, 2015 11:10 am | Published by | Leave a Comment

Share:   by Content marketing is exploding. But can the art of storytelling really be used by marketers? Source: medium.com Hey folks — trying to explain the importance or necessity of business storytelling to potential clients or people above you in your organization’s food chain is often hard work. So here’s a post by Jamie Carracher explaining the steps to take, and how to frame the conversation. I really like how practical this article is. Craft your case using the advice here and you will have greater success selling your storytelling project. Story on! Share:   by

Chem-Dry: Success in Lead Generation Through Storytelling!

March 24, 2015 8:28 am | Published by | Leave a Comment

Share:   by How Chem-Dry Carpet Cleaning used brand storytelling and organic search to generate more than six times the leads, triple close rates. Source: www.franchiseperformancegroup.com The numbers shared in this article are great. This is quite a terrific example of a company — Chem-Dry — successfully using storytelling to increase their lead generation by leaps and bounds. See — storytelling works! The author of the article, Joe Matthews, interviews Bill Knight, Chem-Dry Carpet Cleaning’s vice president of franchise development, about why they switched to storytelling to increase their leads. It’s a good story and the stats shared are powerful. You too can learn from Knight as he shares the storytelling strategy that worked. Go get ‘em! Use storytelling to bring in... View Article »

Heart of Success? Compelling Characters: 3 Storytelling Lessons

March 23, 2015 12:04 pm | Published by | Leave a Comment

Share:   by To perfect your brand of storytelling, you need to become a master of character development. Here are three lessons you can’t miss. Source: www.skyword.com What a great post Ted Karczewski @TeddyHK wrote about what creates fabulous stories. The secret is in creating fabulous characters. I agree. Here are 3 solid how-to tips for crafting successful business stories by focusing on the characters. As Ted says, “Characters are the heart and soul of a good story. In order to become an effective brand storyteller, you first need to identify and develop your main characters. Here’s how:…” Enjoy this piece and focus on your characters. You’ll be glad you did. Share:   by

Dark Storytelling, Marketing, and New Horizons for Biz Stories

March 23, 2015 11:49 am | Published by | Leave a Comment

Share:   by the marketing industry is obsessed with telling stories, but brands need to become story makers, not storytellers, writes david berkowitz. Source: adage.com Ahhhhhh, now here’s an article that will cause you to step back and get you thinking. It’s about the underbelly of storytelling — or dark storytelling. And how to avoid that path. I’ve experienced all that is shared in this article in my work with clients. What I love is how the author, David Berkowitz, pushes back against the current state of storytelling in marketing, and shows us where its power — and the future — really rests. This is a rare article to find, but it speaks truth. Time to get wiser — and better... View Article »