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For Success In Social Media, You Need Storytelling. Conversation Is Not Enough

December 17, 2014 12:07 pm | Published by | Leave a Comment

Share:   by Cognitive anthropologist Bob Deutsch argues that brands seeking connections with people should be looking to enter their narratives, not their… Source: Here’s a great post on the next upgrade in social media interactions that suggests we move from conversations to actual storytelling. Yeah! I like how the author, Bob Deutsch, makes a case for this and offers us specific steps to take for making the transition. May 2015 bring us enhanced storytelling and success in all our social media efforts. This review was written by Karen Dietz for her curated content on business storytelling at  Share:   by

Really?! 15 B2B Brands That [Maybe] Tell Great Stories

December 16, 2014 2:24 pm | Published by | Leave a Comment

Share:   by How storytelling is working in B2B and SaaS industries, where past marketing tactics were mathematical, calculated, and much less human than storytelling. Source: OK — the year is winding up and here’s a list of brands that do great storytelling. Only problem is — NOT! Of the 15 listed here, only 3 are doing really good storytelling: Google, Workday, and GE. These I really love. Check them out and then see if you can tell the difference between these awesome stories and the rest. Then be more like Google, Workday, and GE. For me, the rest of the “stories” are product descriptions or pontifications. Well, this is my experience for the last 5 years at least: lots... View Article »

Biz Storytelling Skills: How Do You Close A Presentation?

December 16, 2014 9:04 am | Published by | Leave a Comment

Share:   by Five ways to end a speech that don’t bore the audience to death. Source: Author Nick Morgan writing for Forbes Magazine offers us 5 ways to close a presentation. Having tried them all out, I like them all and they all work. But from the storytelling world there is one that’s left out: simply ending your story or storied presentation with your key message and/or a quote and leaving it at that. We are most uncomfortable with that kind of ending and it takes practice to learn how to be in the silence after you’ve delivered such a powerful end (and every well crafted storied presentation should aim for this). If you watch trained performance storytellers you’ll... View Article »

Storytelling Your Way to More Business

December 12, 2014 1:28 pm | Published by | Leave a Comment

Share:   by Learning — or relearning — how to tell stories requires some skill. And consultants and researchers are lining up to teach it, often for a hefty fee. Source: Hot off the presses from the New York Times is this article about how powerful the need for storytelling has become. Many thanks to Rich Sheridan, CEO of Menlo Innovations, for sending me the link. Here’s what I found interesting: the money people are charging and paying for business storytelling workshops. Gotta love those numbers! So Entrepreneur Magazine called storytelling the biggest lesson in 2014. I wonder what storytelling will bring in 2015?  Share your thoughts with me on Twitter @kdietz or post a comment below. This review was... View Article »

Retail Storytelling: An Ode To Norse Mythology

December 12, 2014 10:10 am | Published by | Leave a Comment

Share:   by The mythological ice giant Yme inspired this Oslo store. Source: For our Friday Fun I found this very short post with cool photos about YME Universe, a concept story in Oslo, Norway. They fashioned the interior design and layout of their store using traditional Nordic myths. Now how cool is that?!   The pictures are great and the post includes links to the Norse myths that were employed. What an imaginative use of storytelling that pulls people into — and sparks memories of — their familiar mythology. I don’t even know Norse mythology that well and I was pulled in.   It’s also a good lesson for us all about imaginative ways we can embed storytelling into... View Article »

Increase Your 2015 Income With Storytelling For Sales

December 12, 2014 9:24 am | Published by | Leave a Comment

Share:   by The role of the salesperson is changing rapidly. To be a star performer its vital to provide insights. When you use storytelling for sales you will click. Source: Storytelling in sales is tricky and not as straightforward as it seems. Here my colleague Shawn Callahan talks about successful sales people, what they do, and how storytelling fits in. Sharing stories that create customer insights is key. Even better, in the blog post he provides a link to a previous blog post to 4 story-based practices for fostering insight that you can use. Don’t miss this article. It gets you primed for increasing income in 2015 — and who wouldn’t want that?! This review was written by Karen... View Article »

Failure Stories Have Never Been More Popular

December 8, 2014 10:53 am | Published by | Leave a Comment

Share:   by With Fuck Up Nights and other storytelling venues, people are sharing stories of business disaster like never before. Source: One of the most uncomfortable stories for anyone to share are failure stories. You know — the time when you really screwed up. When jobs and careers depend on us putting our best foot forward it seems counter-intuitive to share big mistakes we’ve made. Yet people are so hungry for authentic relationships we want to both hear, and share, our failure stories. It makes us human, validates that even when we make mistakes we are still worthy of belonging. And these stories teach us that yes, we can recover. They are also a terrific antidote for the cascade... View Article »

Become A More Powerful Story Listener With This Exercise

December 5, 2014 10:25 am | Published by | Leave a Comment

Share:   by Inspired by a Quaker practice. Source: It is easy to forget — or simply not get — that story telling is only half the equation in business. The real power behind story telling is actually in story listening. Author Greg McKeown shares with us a very powerful listening activity that will surely bring tons of new insights to us. And he reminds us that simply listening is one of the fastest and most inexpensive ways to improve engagement. Makes sense. Read more about the importance of listening, it’s ROI, and then the activity. The exercise won’t bring you stories, but it will lead to some great discoveries along with increased engagement. And if you want to generate... View Article »

Story Branding: The History Of Ben & Jerry’s Peace & Love In 3 Minutes

December 4, 2014 1:45 pm | Published by | Leave a Comment

Share:   by How the chilled-out ice cream kings started in a small Vermont gas station and ended up in everyone’s fridge. Source: Brand Evolution has put together a bunch of fabulous short videos that are snippets of company stories, which together create the brand. This one is about Ben & Jerry’s. I watched another on Levi’s. L’Oreal is also featured, as is Apple and Volkswagon. They are fun and a great way to point to a company’s collection of stories that create their unique identity. And I love that Brand Evolution realizes that brand storytelling is made up of a bunch of stories — i.e, you can’t have just one! Enjoy these. This review was written by Karen Dietz... View Article »