Latest Posts

Storehouse Storytelling App Gets Embeds + Improved Community Building Tools

April 24, 2014 8:39 am | Published by | Leave a Comment

“Storehouse, an app for iPad that functions as a story creation tool with images, video and text, is getting a nice update today. The update brings the ability to embed stories in blogs and on the web, as well as comments and an easy way to find Storehouse users on Twitter and Facebook.” Karen Dietz‘s insight: Hey — fellow curator Gregg Morris found this and I thought you should know about this too. I hope this works for you!  Karen See on techcrunch.com

How Tell Your Life Story In Two Fab Hours from “Ghetto Klown”

April 24, 2014 7:24 am | Published by | Leave a Comment

Multi-hyphenate John Leguizamo shares some revealing things about the roots of his inspiration and creating comedy out of a life’s worth of experience. Karen Dietz‘s insight: Here actor John Leguizamo — star of HBO’s one-man show “Ghetto Klown” — reveals his secrets for telling his fascinating life story. And it’s good stuff that you can use too. Like the “haiku effect’ or giving  yourself time to get your story into a 3-act structure, be honest yet careful, and how to be specific yet universal at the same time. There are terrific insights here that I definitely enjoyed reading and knowing about. I bet you will too. HEADS UP: I’m in vacation and my curation for the next 10 days will... View Article »

Getting our Heads On Straight: Brand As Verb Principles (via stories)

April 20, 2014 6:00 am | Published by | Leave a Comment

80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the numb… Karen Dietz‘s insight: I’m heading to Portland, OR soon for a conference of PR and branding professionals and the theme is Story. As I’m thinking about the conference, I found this SlideShare program and thing it’s really great — because it’s all about how to think better about branding and its link to customer experiences that then generate stories. As I’ve pointed out before, story has impacted branding in huge ways. But it takes awhile for old mind-sets to fully make the change. Me included! So it’s always helpful to have a few reminders... View Article »

Stories to the rescue — when complexity is beyond buyer’s capacity to get it

April 19, 2014 6:00 am | Published by | Leave a Comment

Selling complexity beyond the customer’s capacity to understand Karen Dietz‘s insight: Michael Harris at Insight Demand recently wrote this blog post about the necessity of customer stories in the sales process — plus when/how to do it.. The article is chock full of gems and important points about working with stories in sales. And hey folks — we are all in sales (sell your project internally, nall a job interview, etc.). Enjoy this post and learning new ways to make the sale. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it  See on insightdemand.com

4 Fab Storytelling Tips From Filmmaker Ken Burns

April 18, 2014 6:00 am | Published by | Leave a Comment

The master documentarian returns with a stylistic departure–a cinema verite-style film that captures a group of boys at a small Vermont school as… Karen Dietz‘s insight: These are 4 essential principles for effective storytelling and filmmaker Ken Burns explains all really well. I don’t call them tips, because they are more than that. They truly are some of the best ways to think and be with your business stories. Principles like Find the drama and characters of your story and let them speak; tell the story your own way; and find the format in the story — as opposed to stuffing a story into a predefined one-size-fits-all structure. To quote the article, “Burns says that storytelling isn’t so much a... View Article »

Fab Visual Storytelling Tools for Going Viral

April 17, 2014 6:00 am | Published by | Leave a Comment

In my last article we talked all about visual storytelling — why it’s important for your business, how to think about it so it will work for you, and then I shared examples of companies doing visual storytelling really well — and being successful as a result. Yahoo! At the end, I promised that my … Karen Dietz‘s insight: Hi Folks — visual storytelling is becoming more and more critical for driving traffic, gaining customers, and engaging fans. So I went through this curation to find the best articles on visual storytelling tools. I put this together in an article I wrote last week for Curatti.com. Duh — I’m finally sharing it with you (where does my mind go?)! This... View Article »

Want More Traffic? 5 Ways For High Impact Visual Storytelling

April 17, 2014 5:55 am | Published by | Leave a Comment

Discover tips and tactics to help you create shareable images that will increase social media engagement and drive website traffic. Karen Dietz‘s insight: What a great post this is by Donna Moritz for Social Media Examiner. No doubt about it — if you want more traffic, creating visuals that trigger a story in someone’s mind or that tells a story outright is the way to go. Moritz shares with us visual storytelling principles that get the job done. And she includes lots of examples which I love because we can actually see what she’s talking about. Yeah! The examples alone will give you plenty of ideas for what to do. And the principles are spot on: be consistent and quick,... View Article »

Doing Content Marketing? Why Some Companies Will Never Win At It

April 16, 2014 3:10 pm | Published by | Leave a Comment

Successful content marketing requires a fundamental shift in thinking about how you communicate with consumers—and how your brand serves them. Karen Dietz‘s insight: This article is short and sweet but packs a punch. The author Ross Crooks explains quite clearly how an old school approach to content marketing will bring disaster. If you are using content as advertising and view the customer as a means to sell rather than an audience to attract, success is going to be elusive. Or not sustainable. I like the tactics given here: be real, do good, give first then ask. Each point made has solid additional insights for you. And the examples shared are good too. Of course, I’ll add a fourth tactic: the... View Article »

Seeds of Powerful Stories: 30 Powerful Quotes on Failure

April 15, 2014 4:31 pm | Published by | Leave a Comment

Whether we like it or not, failure is a necessary stepping stone to building our dreams. Here are 30 quotes that will hopefully inspire you to look at failure differently. Karen Dietz‘s insight: What is one of the most powerful leadership/business stories you can share? Yep — stories of failures, mistakes, and disasters. Yet they rarely get told in our perfectionist society. Oh to admit we screwed up! Yet sharing stories of your failures humanizes you like no other story. On hearing a mistake story, every listener will say to themselves, “Whew, if he/she can admit to screwing up, so can I.” or “Wow, it’s not fatal if I make a mistake — and I’ll also learn something valuable in... View Article »