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Fab Visual Storytelling Tools for Going Viral

April 17, 2014 6:00 am | Published by | Leave a Comment

In my last article we talked all about visual storytelling — why it’s important for your business, how to think about it so it will work for you, and then I shared examples of companies doing visual storytelling really well — and being successful as a result. Yahoo! At the end, I promised that my … Karen Dietz‘s insight: Hi Folks — visual storytelling is becoming more and more critical for driving traffic, gaining customers, and engaging fans. So I went through this curation to find the best articles on visual storytelling tools. I put this together in an article I wrote last week for Curatti.com. Duh — I’m finally sharing it with you (where does my mind go?)! This... View Article »

Want More Traffic? 5 Ways For High Impact Visual Storytelling

April 17, 2014 5:55 am | Published by | Leave a Comment

Discover tips and tactics to help you create shareable images that will increase social media engagement and drive website traffic. Karen Dietz‘s insight: What a great post this is by Donna Moritz for Social Media Examiner. No doubt about it — if you want more traffic, creating visuals that trigger a story in someone’s mind or that tells a story outright is the way to go. Moritz shares with us visual storytelling principles that get the job done. And she includes lots of examples which I love because we can actually see what she’s talking about. Yeah! The examples alone will give you plenty of ideas for what to do. And the principles are spot on: be consistent and quick,... View Article »

Doing Content Marketing? Why Some Companies Will Never Win At It

April 16, 2014 3:10 pm | Published by | Leave a Comment

Successful content marketing requires a fundamental shift in thinking about how you communicate with consumers—and how your brand serves them. Karen Dietz‘s insight: This article is short and sweet but packs a punch. The author Ross Crooks explains quite clearly how an old school approach to content marketing will bring disaster. If you are using content as advertising and view the customer as a means to sell rather than an audience to attract, success is going to be elusive. Or not sustainable. I like the tactics given here: be real, do good, give first then ask. Each point made has solid additional insights for you. And the examples shared are good too. Of course, I’ll add a fourth tactic: the... View Article »

Seeds of Powerful Stories: 30 Powerful Quotes on Failure

April 15, 2014 4:31 pm | Published by | Leave a Comment

Whether we like it or not, failure is a necessary stepping stone to building our dreams. Here are 30 quotes that will hopefully inspire you to look at failure differently. Karen Dietz‘s insight: What is one of the most powerful leadership/business stories you can share? Yep — stories of failures, mistakes, and disasters. Yet they rarely get told in our perfectionist society. Oh to admit we screwed up! Yet sharing stories of your failures humanizes you like no other story. On hearing a mistake story, every listener will say to themselves, “Whew, if he/she can admit to screwing up, so can I.” or “Wow, it’s not fatal if I make a mistake — and I’ll also learn something valuable in... View Article »

After Watching 150 Hours of TED Talks: 3 Tips for Awesomeness

April 15, 2014 4:21 pm | Published by | Leave a Comment

The most popular talks shared three common attributes. Karen Dietz‘s insight: Once again Carmine Gallo has written another great article on what to do to give a “WOW!” presentation. As he says here, he watched 150 hours of TED videos and deduced the top 3 things speakers did for success. This is a quick read, but well worth keeping around. Next time you give a presentation, include these 3 pieces and you can “Wow!” people too. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it  See on blogs.hbr.org

Fast Food for the Mind: Stories or Tweets?

April 10, 2014 6:43 am | Published by | Leave a Comment

Through social media interactions via online venues like Facebook and Twitter, our society today is overrun in the same way with “fast food for the mind.” Just as our bodies can tolerate only so much unhealthy food, our minds equally have a certain cognitive bandwidth. But instead of spending our bandwidth on deeper thoughts, we often sacrifice it for the instant gratification and distraction of the mind offered by myriad online venues. Karen Dietz‘s insight: Here is a quick but powerful piece to get you thinking today. It’s not a heavey message, it simply calls into question some of our social media habits, and helps put storytelling — business and personal — into a different light. For many years in... View Article »

Mobile Viewers Spend Majority Time With Long-Form Content (Stories)

April 9, 2014 6:05 am | Published by | Leave a Comment

Long-form content dominates all device viewing, reported Ooyala yesterday, when it released its Global Video Index Q4 2013. “Long-form” is considered content that runs 10 minutes or longer.  And even longer form is 30 minutes or longer. Watching content for longer than 10 minutes is  61% for desktop video viewing, 60% for [...] Karen Dietz‘s insight: OK — here’s the latest research on mobile video viewers and they are not spending time watching short 3-minute stories. They are watching stories that last lots longer. Good news! But don’t throw the baby out with the bathwater — share stories that are both short and long. Just don’t be afraid to create longer stories. Because truly, some stories just take longer to... View Article »

Presentation Excellence — How To Guide

April 8, 2014 6:21 am | Published by | Leave a Comment

Every one of us has a natural presenter type, and there are six of them: Storyteller, Counselor, Coach, Teacher, Producer, Inventor. If you can understand yo… Karen Dietz‘s insight: Today it’s all about presentation skills! Here’s a terrific SlideShare program that focuses less on slide layout, and zeroes in on all the strategic thinking you need to do BEFORE you even get to a slide. Most people miss this. They have a presentation to give, gather some information, and then leap into PowerPoint. The result? Usually a boring presentation. The advice here is all about the audience, the why, and the message. Starting from these points will result in a way better presentation. And of course, strategically telling stories in... View Article »

Got An Upcoming Online Presentation? 10 Tips for Greatness

April 8, 2014 6:10 am | Published by | Leave a Comment

Don’t make rookie mistakes with your online presentation. Here are basic steps to ensure it’s efficient and entertaining. Karen Dietz‘s insight: Giving a presentation with lots of stories in person is hard enough. Giving a presentation online is doubly hard. That’s because for the most part you can’t directly see or feel your audience. So learning how to tell your stories and master online presentations is critical these days. I teach an online MBA course on business communication — which makes me laugh to no end because it’s a complete oxymoron. But we make it work. Is it optimal? No. Do people increase their skills? Absolutely. But it has taken me a lot of work to figure it out. So... View Article »