Social media marketing podcast 31, in this episode James Wedmore shares how to create persuasive videos and how to get viewers to take action.
This is both a podcast to listen to and an article about the material covered in the podcast — just in case you don’t have time to listen to the audio file.
That is one of the things I like most about Social Media Examiner — for podcasts they always include the content in their posts for people like me who want to read.
I curate this article because it has some unique twists for creating videos that will help grow your business. Here’s the basic formula that James Wedmore, author of The YouTube Marketing Book, uses to get traction. I’ve added where sharing your stories comes in:
- Attention Grabber
- Intro Bumper (the story of you)
- The Content (stories of your product/service and results people have experienced. NO boring lists of features/benefits please!!)
- Outro Bumper (a variation of the Intro Bumper)
- Outtakes (bloopers)
I love the notion of including Outtakes in the video! As James says, people like getting to know you personally (and that we all make mistakes) and what a fun way to do that.
The article goes into more specifics about each of the 5 pieces listed above. I’ve reminded you where stories fit in so keep those in mind when going through the post.
Enjoy and have fun putting together your next video based on these steps!
See on www.socialmediaexaminer.com
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